Privacy Policy

Privacy Policy

Effective Date: [28/08/2025]

Become The Way (BTW) is a management services organization that provides scheduling, billing, advertising, and administrative technology to independently practicing, licensed clinicians. BTW is not a healthcare provider and does not provide therapy, medical, or clinical services. All clinical care is provided by independent clinicians, who maintain their own clinical records and professional obligations of confidentiality. Protecting your personal information—both online and offline—is essential to the trust we build with you. This Privacy Policy explains what information BTW collects through this website and its booking tools, and how BTW uses and protects it.

1. Information We Collect

We may collect information in the following ways:

• Personal Information You Provide

  • Name, phone number, email address, and other contact details

  • Information you share through our Contact Form or when scheduling appointments

  • Insurance details or payment information (when relevant)

  • Scheduling information, such as your requested appointment time and the clinician you select

• Automatically Collected Information

  • Website usage data (IP address, browser type, device info)

  • Cookies and similar technologies for site functionality and analytics

2. How We Use Your Information

We use your information to:

• Operate the directory and booking tools, and route your appointment request to the clinician you select

• Respond to inquiries and appointment requests

• Perform billing, claims, and administrative services on behalf of clinicians

• Improve our website and services

• Share educational content, blog updates, or resources (if you’ve opted in)

• Meet legal, regulatory, and ethical obligations

3. Clinical Information and Your Clinician

Anything you share in therapy is held by your clinician, not by BTW. Your clinician is responsible for clinical confidentiality and will review its scope and limits with you. Information shared in therapy is protected under federal and state privacy laws (including HIPAA, where applicable). Where BTW handles limited health-related information to perform administrative services (for example, insurance billing) on a clinician’s behalf, it does so under written agreements and applicable federal and state privacy laws, including HIPAA where applicable. Clinicians generally may not share therapy-related information without consent, except in limited circumstances such as:

• If you are at risk of harming yourself or others

• If there is suspected abuse or neglect of a child, elder, or vulnerable adult

• If required by law, court order, or legal process

4. Sharing Your Information

We do not sell or rent your personal information. We may share information only with:

• The clinician you choose to book with

• Insurance payers, for billing and coverage purposes

• Business associates who support our operations (IT, billing platforms) under strict confidentiality agreements

• Legal or regulatory authorities, if required by law

5. Data Security

We take reasonable administrative, technical, and physical safeguards to protect your personal and health information, including:

• Encrypted communications (where available)

• Secure data storage systems

• Access limited to personnel who need it to perform administrative services

No system is completely secure, and we cannot guarantee absolute security.

6. Cookies & Website Tracking

Our website may use cookies and analytics tools to improve functionality, track site performance, and understand visitor engagement. You can adjust cookie preferences through your browser settings.

For more on cookies, see our Resources section.

7. Your Rights

You have the right to:

• Request access to your personal information

• Ask for corrections or updates to your records

• Request restrictions on certain uses/disclosures (where legally possible)

• Withdraw consent for communications like newsletters

Requests concerning your clinical record should go to your clinician. To exercise these rights, please Contact Us.

8. Third-Party Links

Our website includes links to blogs, resources, and partner pages (e.g., mindfulness, trauma, anxiety articles). Please note: once you leave this site, we are not responsible for the privacy practices of other websites.

9. Updates to This Policy

We may update this Privacy Policy occasionally to reflect changes in laws, regulations, or practices. The “Effective Date” above indicates the most recent update.

10. Contact Us

For questions or concerns about this Privacy Policy, please reach out:

Become The Way MSO

📞 – 716-404-9199
📧 – Kristie@btwmso.com

Become The Way (BTW) is a management services organization providing scheduling, billing, advertising, and administrative technology to independently practicing, licensed clinicians. BTW is not a healthcare provider, group practice, or clinic. It does not practice therapy or medicine, does not employ or supervise clinicians, and does not direct, control, or influence any clinical care. A clinician’s listing on this platform is not an endorsement, recommendation, or guarantee of their services. Your treatment relationship is solely with the licensed clinician you select, who bears sole responsibility for all clinical care. Use of this website or its booking tools does not create a therapist-client relationship with BTW. If you are experiencing a mental health emergency, call or text 988, or call 911.